Nur76 UK Skin Lightening manager Abdul Alim is interviewed by Aasmah Mir from BBC Radio 4
Aasmah Mir reports on the skin lightening industry in Britain and asks why some British Asians feel pressurised by both their peers and the media to have paler skin. Her journey takes her to Oldham and Wembley, and shows how what is happening in Asia is influencing taste and fashion in Britain.
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The show was broadcast live on BBC Radio 4 at 11am, lasted for 30 minutes.
Listen to Abdul Alim on BBC Radio 4 show on Skin Lightening. The manager Abdul Alim was interviewed for the show, listen to now - click here.
Shury Begum is a customer of UK Skin Lightening, hear about her wonderful story - click here.